memo to gettysburg sign owners

To: The Business Owners of Gettysburg, PA

From: Katie D-T, BA, MSI(I)

re: Your signs

cc: Gettysburg Chamber of Commerce, Graphic Designers of America, Community Information Corps

To Whom It May Concern:

On my walk to work this morning, I uncovered a worrisome inconsistency in the quality of signage on Chambersburg Street near West Ave. Previous observations of the Signs of Gettysburg have led me to believe that great signs are highly valued by the members of this great community. As America’s Common Ground (TM?), I believe it is our patriotic duty as Gettysburgians to accurately, clearly, and aesthetically represent our local businesses via their exterior signage and graphic identities. That is why signs like this one that I documented today are particularly disturbing:

NAILS 4U knows nothing of gettysburg sign best practices, originally uploaded by dovertaylor.

Perhaps the veteran business owners of this beautiful town should develop a handbook to give to rookie members of the business community, outlining some best practices, especially in regards to signage. I strongly believe that this would help to alleviate the potential of psychically damaging signs such as this sign operated by NAILS 4U. As a scholar of psychology and a master of information, I have conducted a bit of contextual inquiry into your problem. My recommendations are as follows:

• Assign “Business Mentors” to new Gettysburg Business Owners
• Document sign best practices
• Enforce sign best practices by any means necessary

I believe, for example, that Brent Guise Family Dentistry could provide a helping hand to a new business like NAILS 4U, and aid these Gettysburg transplants in the important project of sign research and development. If all else fails, Brent Guise could lay a serious smackdown with their giant toothbrush:

brent guise family dentistry knows what gettysburg signs are all about, originally uploaded by dovertaylor.

Please contact me if you have any questions. I appreciate your consideration and I am enthusiastic about the important work we can accomplish together.

In fitness,

Katie Dover-Taylor, BA, MSI

encl: photo documentation

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